The aim is to get 50,000 photos on display to reach Billabong’s donation cap of $50,000 — all of which will be sent to SurfAid to assist in our humanitarian and disaster relief efforts in one of the surf world’s favourite playgrounds, Indonesia’s Mentawai Islands.
You can help support SurfAid by participating in Billabong’s Life’s Better in Boardshorts initiative that is designed to capture the moments that enrich our individual summer experiences.
The interactive project calls on people to use the Instagram app to take a photo of whatever it is that makes their life better and then upload the image to a communal gallery at billabong.com/lifesbetter
The payoff for sharing the photo is twofold. Each entry is eligible for prize packs that include everything from clothes to a surf trip but — more importantly — Billabong will make a $1 donation for each photo received to make life better for some less fortunate members of our global community.
The Life’s Better campaign is already well under way, with more than 1000 photos so far uploaded to the website for viewing (and over $1000 raised for us).
Visit billabong.com/lifesbetter to see what all the buzz is about; start sharing your own stories and gain access to the Life’s Better in Boardshorts free movie download.